Hi kaliterilamia,

Testing your push notifications is super important.

Unless you A/B test your broadcasts, you'll never improve your:
  • View rates
  • Click rates
  • Retention rates
  • Engagement rates
  • Sales
The good news is that there's a better way to A/B test your notifications now.

It's called Intelligent A/B Testing.

And it's super easy to use.

Head over to your PushEngage dashboard and go to Campaign » Push Broadcasts and click on Create New Push Broadcast:


Once you're done creating the content for your push notification, add an A/B test:


Then, select the audience segments for the push notification​ under Audience:


Then, under the Send/Schedule tab, turn on the Intelligent A/B Test:


And set the sample size for the test.

What does this mean?

Here's how it works...

Let's say you have a 30% sample size.


Then, version A gets sent to 15% and version B gets sent to the remaining 15%.

And the winner gets sent to the rest of your list.

A/B testing used to be a 50-50 split of your audience. You used to have to send test push notifications just to understand your audience.

But you can now test your push notifications and optimize them just as effectively.

At the same time, 85% of your audience gets the better version.

Try it. Let us know how much you love this feature.

Love and luck,
Nirvana Guha
Product Educator at PushEngage

P.S.: You should also check out our article on push notification best practices.