Alter Ego Media, a prominent player in Greece's media landscape, operates through the widely recognized MEGA television brand and maintains a strong presence in publishing.
Euroxx Securities has initiated coverage on Alter Ego Media, assigning an "Overweight" rating and a price target of €6.50 per share—representing a potential upside of approximately 53% from the current trading level of €4.25. The firm highlights the media group's compelling growth prospects, robust financial metrics, and attractive dividend yields as key drivers for investor interest.
Alter Ego Media, a prominent player in Greece's media landscape, operates through the widely recognized MEGA television brand and maintains a strong presence in publishing. The company currently holds the top spot in Greek TV viewership, a position Euroxx believes will be further consolidated through strategic investments in original content, digital transformation, and streaming services.
Between 2025 and 2027, Euroxx projects Alter Ego Media will deliver a compound annual growth rate (CAGR) of 5.1% in revenues, translating into a 28% EBIT CAGR and 34% net profit CAGR. This performance is expected to be supported by increasing advertising revenues and Greece's favorable macroeconomic backdrop.
Financial metrics also signal a compelling investment case. On 2025 estimates, the company trades at 6.5x EV/EBIT—roughly a 46% discount compared to its sector peers. Meanwhile, the return on equity (ROE) is forecast to reach 18.5% in 2025, with a net cash position further reinforcing financial health.
Euroxx also points to an attractive dividend profile, with payout ratios projected around 57–58% over the forecast period. This implies dividend yields between 4.6% and 5.6%, well above industry averages.
At the upcoming Annual General Meeting on June 17, shareholders will vote on a proposed three-year scrip dividend program, which, according to Euroxx, should help enhance the company's liquidity position.
In its valuation, Euroxx applies an 80% weighting to a discounted cash flow model and 20% to relative valuation metrics. This dual approach underpins the €6.50 price target, further bolstering the case for the stock's undervaluation.
Overall, the brokerage underscores Alter Ego Media as a compelling opportunity in the Greek media sector, combining market leadership, digital momentum, and high returns with disciplined financial execution.
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