Learn more how to better utilize your ad spent with our new detailed freq capping.
Hello kaliteri!
Frequency capping is a targeting option that controls the number of times that a specific user will see your campaign in a given time frame.
So far, all of your campaigns had a static frequency capping that limited the number of times that a specific user will see your campaign to an average of once per 24 hours.
From now on, you can control the frequency cap on the campaign level so you can set it wisely and match it to the requirements of your campaign.
If, for example, you run a smartlink that rotates affiliate offers, you may want to set it to once per 1 hour (or even turn it off completely), but in some cases you may want to limit it.
How does it work? The Frequency Capping is available under the "Edit Campaign", right under the spot where you set the campaign creative and landing page URL.
To start using this feature, simply login to your account and edit your campaign. This feature if available for both new and old campaigns.
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